China Opens Its Doors Wider: VP Han Zheng Invites Global Investors to Thrive in Expanding Consumer Market

Haikou, April 13 (Xinhua) – Chinese Vice President Han Zheng extended a strong invitation to global businesses on Sunday, encouraging them to invest and flourish in China’s thriving market. Speaking ahead of the fifth China International Consumer Products Expo (CICPE) in Haikou, Hainan Province, Han underscored China’s vast consumer base and its evolving appetite for upgraded consumption as key drivers of international opportunity.
With over 1.4 billion consumers and a rapidly modernizing economy, China remains a prime destination for international companies aiming to expand their reach. Han Zheng emphasized that China’s open market environment and expanding middle class present unmatched growth potential for global brands.
During his interactions with representatives from major exhibiting companies, Han encouraged attendees to harness the full potential of the expo to strengthen their brand visibility, deepen trade relations, and achieve shared success. “This is a platform not only for product showcasing, but for building bridges in global commerce,” he noted.
The fifth CICPE, co-organized by the Ministry of Commerce and the Hainan provincial government, kicked off with a vibrant launch ceremony attended by more than 1,000 participants, including government officials, business leaders, buyers, and foreign diplomats.
Running from April 13 to 18, this year’s event is themed “Share Open Opportunities, Co-Create a Better Life,” reflecting China’s commitment to global economic cooperation. The expo has drawn over 1,700 enterprises and 4,100+ brands from more than 70 countries and regions, making it the largest consumer products exhibition in the Asia-Pacific.
As China continues to promote high-level openness, the Hainan expo is emerging as a pivotal platform for global companies to tap into the dynamic Chinese consumer market. With policies favoring international trade, innovation, and sustainability, the message from Han Zheng was clear: China is open for business, and the future is bright for those who invest in it.