Starting in September, Spotify will implement new strategies to identify and manage the presence of AI-generated artists on its platform. As part of this initiative, profiles and track listings associated with AI-created identities will receive an “AI persona” designation. This label is intended to help users differentiate between authentic musicians and those produced by artificial intelligence.
The streaming giant has also decided that AI personas will not be included in personalized recommendations by default. This approach aims to safeguard real artists from being overshadowed by AI-generated content, ensuring that genuine performers maintain their visibility. Artists have the option to voluntarily disclose if their identities are AI-generated; however, Spotify plans to deploy both human reviewers and AI-driven tools to pinpoint any undisclosed AI personas on its platform.
This decision emerges as the proliferation of AI-generated music rapidly increases. Spotify previously reported the removal of 75 million spam tracks over a one-year span, underscoring the significant influx of artificial and subpar content into music streaming services.
With the rise of generative AI in the music industry, transparency has become a crucial concern for Spotify. The company acknowledges the growing desire among listeners to distinguish whether the creator behind a track is a human artist or an AI-generated entity. By introducing these measures, Spotify aims to enhance the listening experience and ensure clarity for its users.